What 20,000+ LinkedIn connections taught us about trust, risk, and growth

Jun 29, 2026 | Content Marketing, Corporate, Entrepreneurship

🙏 20,000+ followers. Thank you.

When we look at this community, we don’t just see a number.

We see risk experts, insurers, reinsurers, cyber specialists, AI leaders, journalists, event organisers, public-sector voices, and professionals from many industries who care about one thing: helping people make better decisions in a more complex world.

Our journey did not start as a media company.

It started years ago in insurance and banking, on the ground, inside organisations, working on IT, resilience, and transformation projects. Philippe, for example, spent many years in the insurance industry, including at Swiss Re, where he worked as Business Continuity Manager for Swiss Re Asia.

Over time, one idea became impossible to ignore: when products and services are complex, you cannot sell well before you educate well.

That led us to build an online training platform.
Then it led us to interview thought leaders, to capture and share their experience so others could learn from it.
And interview after interview, we started loving it and became journalists.

Today, that journey shapes everything we do.

Some of you know us as the team behind your interviews, podcasts, articles, newsletters, event coverage, and content hubs.
We help turn your expertise into visibility.
Others know us as a partner who helps marketing and sales teams explain complex topics more clearly, attract the right audience, and create trust before the first commercial conversation even begins.

And many of you are not just followers.
You are clients, guests, partners, sources, supporters, and friends of the journey.

Thank you for trusting us with your stories, your events, your expertise, and your ambition.

Over the years, we’ve had the privilege of working with remarkable organisations and professionals across insurance, risk, AI, and beyond. What motivates us most is simple: helping experts share knowledge in a way that creates real business value — without losing depth, nuance, or credibility.

If you’ve been following us for a while, thank you.
If we have already worked together, thank you.
And if you believe that educating the market is one of the smartest ways to grow, let’s talk. 🎙️📈

What kind of content or project would you love to build next: interviews, event media, educational content, or something more experimental?

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