Attention Brokers: AI Instead of Endless Clicking (1)

Jun 12, 2026 | Uncategorized

Attention Brokers: AI Instead of Endless Clicking

The Sothura platform is designed to ease the workload on insurance advisors by automatically analyzing policies and integrating artificial intelligence into day-to-day brokerage tasks. Founders Silvio Siegenthaler and Michel Di Vito emphasize a vision of increased efficiency, moving away from manual administrative "clicking" toward high-quality consulting.

On the Motivation and Mission

Silvio Siegenthaler: "I had to break free from the old structures to build my own. Because that's exactly what our industry is missing: people with real-world experience who decide to take technology into their own hands... This combination of domain expertise and technical depth is rare."

On Technical Implementation and Security

Michel Di Vito: "For over 21 years, I have been developing digital solutions... Sothura is one of the few projects I believe in so strongly that I'm investing in it myself." The platform utilizes Swiss-based hosting and adheres to strict data protection and FINMA requirements.

On Solving AI Hallucinations

Michel Di Vito: "Preventing hallucinations is one of the most demanding challenges... our system is based exclusively on a controlled and verified knowledge base. If the necessary information is missing, no answer is generated; instead, the uncertainty is transparently disclosed."

Key Features for Brokers

  • Process Automation: The platform scans, standardizes, and makes policy structures comparable across all insurers. It tracks tenders, manages appointments and minutes, and supports advisory documentation for VAG compliance.
  • Data Interpretation: Beyond data extraction, the system interprets policies against a customer's actual needs and industry standards.
  • Integration: Designed with open API capabilities to integrate seamlessly into existing broker CRMs and industry platforms.
  • White-Label Readiness: Allows companies to use the platform under their own branding.

Future Outlook

The founders are also developing "LearnCards," an AI-powered tool for personalized, neuroscientific learning, intended to support long-term professional development for brokers.

Siegenthaler on the future of the industry: "The proof would be if a broker no longer viewed Sothura as an AI tool, but as a natural part of their work... When the standard for good advice has risen because the machine handles the tedious work, leaving people time again for what only they can do: listen, assess, and advise."

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